Conagra BrandsAs one of the largest US packaged food companies with sales over $8 billion per year, ConAgra’s foods fill the refrigerators, freezers, and pantries of most households. Tekisha helped Conagra brands launch two new items — Healthy Choice Power Bowls and Marie Callender’s Delights.
She led the development of integrated marketing campaigns to enhance the consumer buying experience and support the launch of new items at a major national retailer [Kroger]. This included a multipronged approach to connect with consumers along the path to purchase--from out-of-store brand awareness to in-store trial incentives. The resulting business impact was strong sales of the new items, which outpaced projections.