Brand and Marketing Discovery
Branding is more than just a memorable logo or tagline. A solid brand also helps to build a long-term relationship with your customers. It is critical for small and start-up businesses because it drives focus and clarity, something necessary when staffs are small and resources are limited.
Once a solid brand is in place, we focus on marketing. There is actually a rhyme and reason
when it comes to approaching marketing the right way. It takes having a good brand, knowing your target market, understanding them as your customer, testing, engaging and repeating. A well thought out marketing strategy will streamline efforts and allow you to quickly eliminate nonbeneficial activities.
The components of this package will leave you with a focused brand for your business that will identify your target customers, clarify your message, position your expertise and increase your visibility with your ideal customers.
• Brand Vision
• Brand Story
• Brand Benefits
• Customer Key Needs & Wants
• Target Audience Profile
• Development of Marketing Messages
• Marketing Campaign Ideas for Conversion
• Marketing Campaign Creative (Add-on)