Branding is more than a memorable logo or tagline. A good brand builds credibility and trust, improves recognition, inspires employees and generates new customers. Branding is critical for small and start-up businesses because it drives focus and clarity, something necessary when staffs are small and resources are limited.
A solid brand also helps to build a long-term relationship with your customers. Building a loyal customer base is one of the most profitable strategies for a business to put in place. They usually have around a 60-70% conversion rate vs a new customer who has around 1-3% conversion rate. Loyal customers are also your best brand ambassadors in terms of referrals. So, let’s build you a brand!
your brand's narrative and vision
• Research, define and deliver positioning
strategies that maximize relevancy with customers and win in the marketplace
• Identify new growth opportunities
for existing brands
• Ensure the ideal customer experience
is aligned with the brand promise